LISTING AUDIT: Design & Marketing Consults
LISTING AUDIT: Design & Marketing Consults
To elevate your guest experience, you have to start somewhere, right? We offer focused listing audits with structured action plans that will exponentially improve your property design and redefine your STR business marketing strategy—including impactful amenities and concierge services that are right for your target traveler. If you’re looking for consulting with a substantial guide to your next move, you’re in the right place. We target your greatest pain points, and we deliver customized actionable steps in a phased approach you can manage over time.
Review our VIRTUAL & ONSITE CONSULT PACKAGES below per single property you operate—AND, be sure to view ADDITIONAL INFO at the bottom for details about the simple WORK FLOW and HOW TO EXECUTE.
PACKAGE #1: DESIGN STARTER
INITIAL 30 MINUTE ZOOM CONSULT INCLUDES:
Listing Page Walk-thru (virtual)*
Identify #1 Inviting Design Pain Point
(3) Host “Homework” Items/ Resources
*One package covers one single property. If you require audits of multiple properties, increase your quantity selection in the drop-down menu. When scheduling your Zoom consults, schedule separate meetings per respective property.
We do our homework too! Prior to our first Zoom, The Olive Jar does a preliminary review of your primary listing page and any add’l booking sites you’ve provided. We’ll be ready with notes, all ears for questions and getting clear on what’s worked/ not worked so far. After our session, we get to work delivering your full package…
2-DAY DELIVERABLE: CUSTOM DESIGN PLAN
OLIVE JAR PDF PRESENTATION
(3) Action Steps to Solve #1 Design Pain Point
Our Top 3 Recommended Design (& Hospitality) Updates, including Visual References & Materials Budget Estimate
Future Casting Plan: a Broad Strokes Vision for Future Property Updates (Phased Approach)
Every design vision starts with a concept that defines the story you’re telling and how it will make your guests feel. This presentation is a broad strokes concept proposal—we provide a few sample visuals, the meaning behind the method and a realistic budget. We give you the basic essentials for taking steps forward with “must-have” design updates. May include operational considerations if applicable.
+ 30 MIN Follow Up Zoom Consult (scheduled on your timing)
PACKAGE #2: DESIGN & MARKETING
DESIGN STARTER PACKAGE + 90-DAY EXPERIENTIAL MARKETING STRATEGY
Your first Zoom consult includes an ADDITIONAL 30 MINUTES to identify your #1 marketing goal (i.e. brand refresh, increase listing exposure, targeted audience engagement, etc.), which will inform our marketing plan deliverables.
2-DAY DELIVERABLE: CUSTOM MARKETING PLAN
OLIVE JAR PDF PRESENTATION
(Up to 3*) Recommended Marketing Strategies or Programs Tailored to:
Attract & Connect with Your Target Traveler
Leverage Your Top Property Features & Optimize Recommended Design & Hospitality Updates
Meet Your #1 Marketing Goal over 90 days
It’s essential for your updated designs, amenities and/or concierge services to be optimized for maximizing the return on your investment. We provide the tools, the “how to” practical guidance of implementing marketing strategies or programs into your audience facing content. Think of it like a road map with detailed sites and attractions!
Reminder: this package covers one single property audit and includes the 30 MIN Follow Up Zoom Consult that comes with Package #1
*dependent upon scope of recommendation(s)
PACKAGE #3: *ONSITE* LISTING REFRESH
24 HR ONSITE ROOM-BY-ROOM AUDIT + PACKAGE #2 EXPANSION
This package builds upon Package #2, beginning with a 24 hour onsite visit and extensive design & marketing deliverables. From early check-in to late check-out, an onsite overnight walk-thru gives The Olive Jar a personalized understanding of your guest’s real time experience for more detailed, whole-picture design guidance via video + media asset consult (i.e. photo & video recommendations for a listing refresh).
FOLLOWING OUR ONSITE VISIT, here’s what you can expect:
2-DAY DELIVERABLE: CUSTOM DESIGN & MARKETING PLAN + VIDEO AUDIT & MEDIA ASSET SHOT LIST
OLIVE JAR VIDEO AUDIT & PDF PRESENTATION
Package #2 PDF Presentation Deliverable PLUS…
VIDEO AUDIT: Narrated room-by-room video coverage of your property. In this coverage, our team points out on-the-spot recommended design updates, including feedback on existing design details that have been under featured or need enhancing.
MEDIA ASSET SHOT LIST: We consider every space at all times of day (finding interesting light & shadows), define ideal mood and vibe, plus must-have staged experiential moments—all to create a ONE DAY SHOT LIST of optimal photo & video coverage to level up your listing page to more effectively attract your target traveler.
If you’re in need of a comprehensive action plan to refresh your listing NOW, this package is a robust extension to the recommended custom design & marketing plan you get from Package #2.
What’s next? We just need a few more details to get you set up…
PACKAGE #3 NEXT STEP: GET IN TOUCH HERE to schedule a FREE Discovery Call
WE NEVER SERVE YOU WITHOUT SAYING THANKS! We enhance Listing Audit Packages #1, #2 and #3 with a Signature Superhost Kit DIY template FREEBIE. Based on your custom action plan(s), we’re happy to make recommendations on which freebie product will serve your property and target traveler most!
1 HR ZOOM CONSULT
Maybe you just want a talk session. Book a 1 HR ZOOM CONSULT, and we’ll pack that time out with valuable feedback.
READY FOR YOUR LISTING AUDIT? Remember to GET IN TOUCH HERE to book PACKAGE #3 ONSITE Listing Refresh. For all other packages, pricing is listed below in our drop-down menu. Make your selection, and let’s get started!
A SIMPLE WORK FLOW
Our work flow is simple. Look for an ORDER CONFIRMATION EMAIL, where a Zoom scheduling link will be provided. Prior to your first Zoom consult session, The Olive Jar has done a preliminary review of your primary listing page and any add’l booking sites you’ve provided. This session is designed to pin point your priorities. You are offered instant “homework” resources before our call ends. While you’re diving into those, we’re hard at work designing your custom action plan, delivered within 2 business days of our Zoom session. Finally, at your discretion, you may schedule your follow up Zoom consult right away to review our deliverables, or select a time to touch base in-process of action plan implementation. Your choice!
HOW TO EXECUTE
Our action plans offer you the option to “DIY” execute with your own boots on the ground. We also welcome the option of extended Olive Jar support with our range of full-service offerings (from virtual to onsite). We provide service quotes upon request. No matter how you choose to move forward, we’re in your corner!